Enhancing Formulations with Texique HE Series: Multifunctional Rheology Modifiers
28/07/25
Formulators today face mounting pressure to balance high performance with clean, natural claims. Consumers and regulators alike demand eco-friendly products, for example, 68% of shoppers now seek out “clean” skincare brands, and over 40% prioritise natural ingredients (ESW, 2022). This trend has spurred interest in natural rheology modifiers and multifunctional thickeners for cosmetics that deliver both sustainability and results. Texique HE10, HE20 and HE50 answer this call: they are bio-based, EO-free polymeric thickeners for emulsions that thickens, emulsifies, stabilises and textures a wide range of personal care products.
In this blog, we’ll explore how each member of the Texique HE Series works, what makes them unique and how they transform your formulation strategy.
What is Texique HE?
The Texique HE Series is a trio of multifunctional rheology modifiers designed to support natural, high performance personal care formulations. All three – HE10, HE20 and HE50 are aqueous, polymering thickeners derived from natural materials. Each grade in the series delivers:
- Effective thickening
- Stabilisation of emulsions
- Enhanced texture and flow
- Emulsification of oils and actives
It is due to their diverse pH tolerance and electrolyte resistance, these rheology modifiers are ideal for a wide range of application, including skincare, hair care and sun care.
Meet the Texique HE Series
All three are vegan, biodegradable, silicone-free and China approved making them highly appealing for natural and clean beauty products and their development across the world.
Natural Origin Index & Sustainability Benefits
The industry looked at sustainability as a value add for a long time – it’s become a requirement now. According to Mintel’s 2024 Global Beauty Trends, 72% of global consumers now expect personal care products to be environmentally friendly and ethically produced.
The Texique HE series aligns with these expectations:
- Natural Origin Index (NOI) values:
HE10: 62%
HE20: 61%
HE50: 68%
- ISO 16128 compliant
- Supports “naturally derived” label claims
- Reduces reliance on synthetic, petroleum-based thickeners
For formulators working under green chemistry principles and CSR-driven brand strategies, Texique HE series provides a functional route to conscious and sustainable innovation.
Electrolyte Resistance & High-Performance Formulation
Among the HE grades, HE50 is engineered for the toughest formulas. Its excellent electrolyte resistance means that its viscosity holds up even when salts or divalent cations are present. This makes HE50 ideal for formulations like deodorants, toner sprays, ionic hair products or mineral sun creams – systems that break down ordinary thickeners. By contract, HE10 and HE20, while still good, lose more thickening in high-salt conditions.
(Electrolyte resistance on thickening viscosity for Texique HE50 in water at 7%)
An independent external study was conducted to assess various sensorial attributes of a cold process emulsion cream incorporating 5% w/w (as supplied) Texique HE50 and compared to a leading synthetic equivalent material. A standard hot process emulsion cream was also evaluated as a comparison. A trained panel evaluated the three creams for sensorial attributes relating to initial appearance, during and post application feel.
The results show that Texique HE50 in a cold process cream gives equivalent or better sensory attributes when compared to a leading synthetic cold process emulsifier. Improved results were observed during application for quick break and spread ability. Better results were also seen for post application parameters of softness, silky feeling, and moisturised. Texique HE50 was seen to perform equivalently to the benchmark emulsifier for all other parameters.
When compared to a standard hot process emulsion cream, Texique HE50 cream gave improved results for fresh feeling on the skin, quick break, ease of spreading and feeling moisturised.
Texique H50 is shown to provide beneficial sensorial properties when used in a cold process cream compared to an equivalent fully synthetic material and compared to a standard hot process cream.
Technical Data Snapshot
Each product in the HE Series had been tested extensively for real-world formulation compatibility.
Viscosity performance: Our patented technology ensures that Texique HE products deliver an excellent thickening range in water (see below).
Emulsification: comparative studies show superior oil-holding capacity versus standard natural gums.
pH stability: HE20/HE50 maintain viscosity from pH 4 up, and HE10 from about pH 5.5 (all remain effective to pH11 – allowing formulation flexibility from acidic serums to neutral creams.
(figure: The pH effect on thickening when Texique is added to water at 3%)
Compatibility: They blend readily with common cosmetic ingredients. The texique data notes HE10’s compatibility with C10-12 triglycerides, macadamia oil, glycerin and the like. This means formulators can pair Texique with natural emollients or silicones (like Lux5) without separation.
Application Examples and Formulation Synergy
The Texique HE Series is suitable for a wide range of applications:
Haircare
Skincare
Suncare
By combining Texique HE Series with Texique Lux5 (100% naturally derived emollient) you gain full sensory and rheological control. Lux5 enhances spread ability and skin feel, while the HE ranges maintains viscosity and emulsion stability.
Request our brochure with technical guides to begin your testing
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Case Study – Texique HE10 chosen for Honnes baby care lotion and hand cream in Turkey
Prioritising high quality production based on sustainable principles, Honnes is one of the leading manufacturers of medical supplies and cosmetic products in Turkey. Honnes have a range of brands offering reliable health care products, including their skincare brand, Tiny Green.
They have chosen to work with Scott Bader Personal Care for the high performing and sustainable personal care ingredients. Following product testing, Texique HE10 was identified as the perfect sustainable and effective thickener to use in their baby, hair and skin care formulation
“Texique HE10 is really effective and nice polymeric emulsifier.” – Honnes, 2023.
Why Choose Natural Alternatives?
The shift towards clean, sustainable beauty is consumer driven and data backed:
- 64% of consumers globally are concerned about synthetic ingredients in cosmetics (Euromonitor International, 2023)
- Ingredient transparency: 60% consumers expect disclosed source of ingredients, 72% want clear expectations of what ingredients do. (Cosmetics business, 2024)
- Social media campaigns (#CleanBeauty, #SiliconeFree) are reshaping consumer expectations: 41% of consumers said Instagram influenced their clean beauty purchase. (Cosmetics business, 2024)
Why Choose Texique HE Series?
We have covered a lot of features that make the Texique series the perfect solution for brands developing natural, high-performance and environmentally responsible personal care products. To recap, this is what they offer:
- High natural origin index (up to 68%)
- Broad pH tolerance
- Excellent emulsification and stabilisation
- High electrolyte resistance
- Certified alignment with ISO 16128
- Silicone-free and vegan friendly
Verdict?
In a personal care landscape that demands transparency, sustainability and performance in equal measure, the Texique HE series emerges as a smart, future-proof solution. Whether you’re developing sensorially rich creams, stable emulsions in high electrolyte systems or natural focused skincare, this trio of multifunctional rheology modifiers gives formulators the tools to innovate without compromise.
With consumer expectations evolving and regulatory scrutiny increasing, choosing ingredients that align with clean beauty, green chemistry and ethical sourcing is no longer optional, but strategic. The Texique HE series enables you and your brand to lead confidently into this new era of formulation science.
Resources:
Download the full brochure to explore technical specifications
Pick a product, request a sample and begin formulating
Connect with our experts for guidance and support
References:
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Cosmetics Business, 2024. 68% of consumers seek clean beauty information. [online] Available at: https://cosmeticsbusiness.com/68-of-consumers-seek-clean-beauty-information-and
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Mintel Global New Products Database, 2024. Sustainability & Natural Claims in Beauty.
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Euromonitor International, 2023. Natural and Organic Beauty: The Consumer Perspective.
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ESW, 2024. The clean beauty market by the numbers. [online] Available at: https://esw.com/the-clean-beauty-market-by-the-numbers/#:~:text=2.%2068,Out%20Clean%20Skincare%20Brands
